Aamir Khan was yesterday named the national brand ambassador of UNICEF to promote child rights and nutrition. For the film star, this new role is a responsibility, not a burden.
The Indian movie actor, who will be working to solve the problem of malnutrition in children under two years, said he is honoured to be a part of the UNICEF family.
“I am humbled to be here today…I don’t take this as a burden but as a responsibility. It has been a joyful process being a part of this wonderful team (UNICEF). It has been a satisfying and enriching experience for me to work towards the betterment of the children in our country,” Aamir spoke after being appointed the ambassador.
“I was amazed to know the facts when I joined UNCIEF that how much do our children suffer from diseases and how little is done about it. For me the journey began a year and a half ago when a group of young MP’s came up to me from citizen alliance against malnutrition saying that they wanted me to be a part of the cause for fighting these issues.”
Aamir, is the face of Incredible India campaign, said he plans to reach out to the masses through advertisements.
“I will try and give my best for this cause and look forward to the future where children are happy and healthy,” Aamir said.
Aamir also added that he will use his movies to make a difference in society.
“I took two years to make Taare Zameen Par and it was a very emotional journey. I have always been very sensitive to social issues and I know that I alone cannot make a difference but it just satisfies me to know that I am doing my part to improve things.”
Aamir Khan is the third Bollywood celebrity after veteran actor Amitabh Bachchan and Priyanka Chopra to represent United Nations International Children’s Emergency Fund in India.