Amitabh wants awards for ad world

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Bollywood megastar Amitabh Bachchan loves to watch ads and wants a special category of awards to recognise talent from the advertising world.

“I actually quite like the ads. There is some fantastic talent at work in all of them. Young free and confident, they are the picture of this new generation that has overtaken the largest percentage of the country’s population,” the 68-year-old actor said.

“And look at their talent! Incredible! Even when they are doing the ads, they are of exceptional quality and expression. I try at times to learn from them. Their speed of thought and speech. Their rapid solutions and their brevity of expression,” he added.

Big B made a request to award giving organisations.