A new chapter begins for Indian fashion retail as BIBA brings its celebrated style to Australian shoppers.
A new chapter in Indian fashion retail is set to begin as BIBA, one of India’s most recognised fashion brands, opens its first Australian store at Melbourne’s Westfield Fountain Gate on September 12, 2026.
The landmark launch brings BIBA’s distinctive interpretation of contemporary Indian fashion directly to Australian consumers, marking a significant milestone for the brand and the growing presence of Indian fashion within Australia’s mainstream retail landscape.
Leading this exciting new chapter are Meetali and Abhishek Jain, founders of BIBA Melbourne, who are bringing the established Indian fashion label to Australian shoppers and creating a new destination for contemporary Indian clothing.
Founded in 1988, BIBA has grown into a household name in India, with more than 430 stores across 150 cities. The brand has also established an international presence in markets including the USA, Canada, UAE and Malaysia. Its arrival in Australia represents another important step in its global journey.
The new BIBA store at Westfield Fountain Gate offers Australian customers the opportunity to experience the brand in person—discovering its collections, colours, craftsmanship and contemporary take on Indian style without having to shop online or wait for their next trip overseas.
The launch also carries significance beyond BIBA itself. With Indian fashion and jewellery retailers now establishing a presence within Westfield Fountain Gate, the centre is beginning to emerge as a destination where shoppers can find important elements of the Indian occasion-wear experience under one roof.
For Australia’s growing Indian and South Asian communities, the arrival of BIBA represents greater access to fashion that reflects heritage while embracing modern lifestyles. For the wider Australian market, it offers an invitation to discover the richness, versatility and contemporary appeal of Indian fashion.
The opening could also signal a broader shift in the Australian retail sector. As established Indian brands increasingly look towards international expansion, their move from predominantly online and overseas shopping into permanent Australian retail spaces could reshape how Indian fashion is experienced and purchased in the country.
For Meetali and Abhishek Jain, the opening is both a business milestone and the beginning of an exciting new journey for BIBA in Australia.
BIBA at Westfield Fountain Gate opens on September 12, 2026—bringing the colour, creativity and contemporary spirit of Indian fashion to Australia.
GDI
