Uday Chopra, younger son of Yash Chopra, has been appointed the CEO of YRF Entertainment, which plans to venture into the international market with this Hollywood-based production and financing company.
The new set-up, YRF Entertainment, funded by Yash Raj Films, will develop and produce feature films for the US and the international market.
“My family has a deep commitment to making and distributing quality films that entertain and enlighten audiences. I share that passion, as well as a love for American films that I have had since childhood. It is that enthusiasm and my love of the creative process of filmmaking that drove me to start this new venture,” Uday said in a statement.
Jonathan Reiman will head development and production under Uday. Currently, YRF Entertainment is producing and financing ‘The Longest Week’, a comedy film, with stars Jason Bateman, Olivia Wilde and Billy Crudup.
Written and directed by Peter Glanz, the movie is being produced by Uday, along with Neda Armian. The executive producers are Jonathan Reiman, Chris Marsh, Stone Douglass and Taylor Materne.
YRF Entertainment is also building a line of projects that it will develop and produce from the ground up. However, Yash Raj Films will continue to produce mainstream Bollywood films.