Award-Winning Practice Shares Insights on Patient-Centric Philosophy, Sustainability, and Future Growth.
Healthy Smiles Group, led by Principal Dentist Dr. Ved Berani and General Manager Priyanka Sethi Berani, has become a benchmark in the dental industry for its patient-first philosophy, innovative practices, and commitment to sustainability. In a candid discussion, Dr. Berani and Priyanka share their strategies for maintaining high standards of care, the challenges of expanding a multi-award-winning practice, and their vision for the future as they celebrate 20 years of excellence.
Q: Dr. Berani, as a second-generation dentist, how has your personal philosophy shaped the patient-centric approach at Healthy Smiles, particularly in cosmetic and aesthetic dentistry?
A: At Healthy Smiles, we believe our existence revolves around our patients. From opening the doors in the morning to closing them at night, every action is aimed at making a positive impact on their lives. In dentistry, patients often come with deep emotional concerns related to their smile and oral health. Our philosophy of “taking the fear out of dentistry” helps anxious and phobic patients begin their journey toward greater confidence, self-esteem, and self-respect. We are privileged to deliver life-changing transformations daily.

Q: Priyanka, how did you integrate the ‘Patients First’ philosophy into Healthy Smiles, and what challenges did you face in growing the practice to a team of 35?
A: As General Manager, I focus on the non-clinical aspects of patient care, ensuring a "7-star" customer experience. A "wow" experience is about more than just treating teeth; it's about creating a unique and memorable patient journey. By offering warm blankets, wireless headphones, and genuine empathy, we create a reciprocal effect that fuels business growth. This patient-first philosophy has driven many word-of-mouth referrals and helped expand our practice to over 40 staff and practitioners. Today, we offer comprehensive dental services, creating a one-stop solution for all oral healthcare needs without compromising care.
Q: Dr. Berani, winning the Bupa Health Services Award for Sustainability is a significant achievement. Can you share the key sustainability initiatives integrated into your practice and their impact on patient care?
A: At Healthy Smiles, our sustainability efforts include a 30-kilowatt solar system, reducing grid electricity usage for our large practice and day surgery center. We also encourage patients to combine appointments, minimizing visits and reducing carbon emissions. Our use of AI technology, such as remote monitoring for orthodontic care, allows patients to take images of their teeth using smartphones, reducing the need for frequent visits. Additionally, we use water-efficient practices and support tree plantation drives, planting 860 trees in the Yarra Valley corridor last year.

Q: Healthy Smiles has earned a reputation for its '7-star customer care.' What strategies or innovations have you implemented to ensure this level of care?
A: Consistently providing '7-star' service requires a coordinated team effort. From the moment patients arrive, they are greeted by a concierge, offered refreshments, and assured minimal wait times. Our dentists take time to listen and discuss all treatment options, ensuring patients are fully informed and comfortable. Additional comforts like headphones and blankets enhance their experience, while transparent financial consent helps maintain trust, especially given the cost of dental care.

Q: As Healthy Smiles celebrates 20 years, what future advancements do you envision to maintain excellence and continue taking the fear out of dentistry?
A: We plan to integrate advanced technology to provide the highest level of care, particularly for anxious patients. This includes investing in 3D X-rays, AI-assisted diagnostics, and same-day scanning and delivery technology, ensuring an exceptional and efficient patient experience.

As they look to the future, Dr. Berani and Priyanka remain focused on innovation and excellence. Their unwavering commitment to sustainability, patient care, and the integration of new technologies continues to position their practice as a leader in the dental industry, ensuring that every patient receives the highest level of care in a comfortable and welcoming environment.
- G’day India