Wisden to launch Indian edition

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London: Wisden is set to launch a separate edition in India next year. The Cricket bible wants to cater to the Indian market and plans to focus on all areas – from Tests to domestic cricket.

The first edition will be launched in October 2012. A vast pool of writers, which will include some great Indian players and journalists, will contribute to the issue.

Wisden was founded in 1864 and since then, has been published every year. It is recognised as the definitive record of the game around the globe.

“Bloomsbury sells about 40,000 editions of Wisden each year, but the potential in the Indian sub-continent is 50 times more,” said director Richard Charkin.

Charkin also sees huge scope in the mobile phone and internet market, where it will provide commentary and opinions online.

Bloomsbury has signed licensing agreement with sports marketing group FidelisWorld for Wisden India. The deal also covers Pakistan, Bangladesh, Sri Lanka and North America, which has a large Indian ex-pat market.