Melbourne, Sep 20: Little India at Dandenong, the only officially recognised Indian market, is organising one of the biggest shopping festivals on October 12 and 13.
The Little India Traders Association with the help of Greater Dandenong council and Development Victoria will hold its biggest shopping bonanza with the aim to give shoppers the wonderful experience of Indian food, fashion and culture along with opportunity to win prizes worth 1000 dolllars.
Visitors can get free goodie bags, shopping vouchers and huge discounts up to 70% of on many items from participating vendors. As this shopping festival co-insides with biggest Indian festival of light – Diwali – the entire precinct is going be to illuminated with Lights and decorations. This will be a fabulous experience for regulars and also first time visitors. There will be cultural performances, music, henna tattoo, rides for children, photo booth, etc as part of the festival.
Little India at Dandenong is one of the longest standing and most prominent Indian market in Victoria which has about 30 specialised stores from various ethnicities such as Indian, Fijian, Pakistani, African etc. Little India was established approximately 25 years ago in Dandenong mainly on foster street near Dandenong Railway station. This is the only officially recognised Indian Market in all over Australia. In 2015 Victorian Government announced Little India Dandenong as the first ever an Indian cultural Precinct of Melbourne.
Newly formed Little India traders Association is an association of about 21-odd members lead by Hitesh Shah (Dulhan Exclusives) as its President. His team includes Sayeed Khan of Shalimar groceries as Vice President, Sudesh Singh (Saree Sansar) as Secretary, Shameela Singh (Nikita Fashion) as Treasurer.
The main aim of Little India Traders Association is to promote Indian culture and heritage among the wider multicultural society of Victoria and to promote Little India as a brand. Most of the traders have been dedicatedly running their business since last 20 years. However, due to the current down turn and global financial crises and also huge influence of online shopping trend, businesses in Little India are suffering massive loss of income with many are struggling to survive. The Little India Shopping Festival of 2019 is an initiative to boost the market. Similar event was organized in 2012 which was a super success with about 10, 000 visitors experiencing the wonderful world of colors and flavours.